PART II: Applications of AI in Hospitality
In Part I, we explored the different types of AI and their unique capabilities. In this section, we'll delve into the applications of AI in hospitality, from chatbots and recommendation engines to facial recognition and voice assistants. We'll showcase real-world examples of how hotels and restaurants are leveraging AI to enhance guest experiences and improve operations.
Chatbots and Recommendation Engines
Chatbots and recommendation engines are two examples of narrow/weak AI that are widely used in hospitality. Chatbots can be used to automate routine tasks such as booking reservations and answering guest queries, while recommendation engines can be used to suggest personalized recommendations to guests based on their preferences and past behavior.
A great example of chatbot usage is Marriott International's AI-powered chatbot, "Chatbots on Mobile," which allows guests to ask for recommendations, make reservations, and request services via messaging platforms like Facebook Messenger and WeChat. Hilton's AI-powered concierge, "Connie," is another example of how chatbots are being used to enhance the guest experience. It uses natural language processing (NLP) to answer guest queries and provide recommendations.
Recommendation engines are also being used to personalize the guest experience. For example, Booking.com uses machine learning to suggest personalized accommodations to guests based on their preferences and past behavior. The platform's recommendation engine analyzes millions of data points to suggest properties that are most likely to appeal to each guest.
A great example of chatbot usage is Marriott International's AI-powered chatbot, "Chatbots on Mobile," which allows guests to ask for recommendations, make reservations, and request services via messaging platforms like Facebook Messenger and WeChat. Hilton's AI-powered concierge, "Connie," is another example of how chatbots are being used to enhance the guest experience. It uses natural language processing (NLP) to answer guest queries and provide recommendations.
Recommendation engines are also being used to personalize the guest experience. For example, Booking.com uses machine learning to suggest personalized accommodations to guests based on their preferences and past behavior. The platform's recommendation engine analyzes millions of data points to suggest properties that are most likely to appeal to each guest.
Facial Recognition
Facial recognition is another application of AI that is being used in hospitality. For example, hotels and casinos are using facial recognition technology to improve security and streamline check-in and check-out processes. The Wynn Las Vegas hotel, for instance, uses facial recognition technology to identify guests as they arrive and check them into their rooms without the need for traditional check-in processes.
Voice Assistants
Voice assistants are another example of AI being used in hospitality to enhance the guest experience. Hotels are increasingly equipping rooms with voice assistants like Amazon Alexa and Google Home to allow guests to control room features like lighting, temperature, and entertainment systems with voice commands. The Cosmopolitan of Las Vegas has partnered with Amazon to provide Echo devices in all guest rooms, enabling guests to ask for restaurant recommendations, order room service, and access information about the hotel.
Conclusion
AI is transforming the hospitality industry, from automating routine tasks to providing personalized recommendations and enhancing the guest experience. Chatbots, recommendation engines, facial recognition, and voice assistants are just a few examples of how AI is being used in hospitality to improve operations and provide better guest experiences. As AI continues to evolve, it's clear that its impact on the hospitality industry will only grow stronger.
In Part III, we will compile a list of AI tools that can be used by businesses in the hospitality industry to enhance their operations and provide a superior guest experience. Stay tuned for more insights into the world of AI and its impact on the hospitality industry.
In Part III, we will compile a list of AI tools that can be used by businesses in the hospitality industry to enhance their operations and provide a superior guest experience. Stay tuned for more insights into the world of AI and its impact on the hospitality industry.
Curious about artificial intelligence and its potential applications? Introducing and exploring the different types of AI and their unique strengths and applications. PART I PART II will focus from chatbots and recommendation engines to facial recognition and voice assistants, showing real-world examples of how hotels and restaurants are leveraging AI to enhance guest experiences and improve operations.
Andreas Schmit
CEO
